Having a clear idea of what you want to accomplish with your Instagram account is key in developing an effective strategy for 2023. Ask yourself, why are you using Instagram? Is it to build your brand, drive traffic to your website, increase sales, or engage with customers? When defining your goals, consider things that drive your passion. Do you want more likes on your posts? More followers? Are you trying to build relationships with potential customers or establish yourself as an industry thought leader? All of these can help determine the type of content you post, the number of posts you put out each week, and even the frequency of your Instagram ads. 

Once you’ve identified your goals, you can start thinking about what types of Instagram content you should be producing and how to best reach your target audience. For example, if your goal is to grow your audience and build relationships, you may want to focus on creating more engaging content such as stories or videos. You may also want to consider creating a content pillar around a specific topic to focus your efforts on something that resonates with your target audience. This could include creating how-to videos, tutorials, interviews, or other interactive content on TikTok or Instagram Reels. Additionally, depending on your budget, you may want to consider investing in Instagram ads or influencer marketing strategies to help boost your content’s reach and effectiveness. Understanding your goals can help guide your overall Instagram strategy and ensure that the time and resources you’re putting in are effective in driving the results you want.